These Gaps Are Costing You Clients
Leading indicators your sales process needs a review:
01. THE COMMODITY TRAP
- You're competing on rate against low-cost regions instead of competing on value.
02. THE "VENDOR" ZONE
- American buyers see you as a "risk" or "cheap labor," not a strategic partner.
03. FOUNDER BOTTLENECK
-You are the only one who can close, and you're burning out.
04. CULTURAL DIFFERENCE
- American buyers see you as a "risk" or "cheap labor," not a strategic partner.
WHAT WE DO
01
Deal Intelligence & Rescue
We analyze your active pipeline to identify why deals are stalling.
We don't just critique calls - we give you the script to save the deal.
02
Sales Infrastructure Audit
US buyers judge you before they meet you. We re-engineer your decks, case studies, and proposals to pass Vendor Quality standards.
03
Revenue Architecture Design
Moving from Founder-Led Sales to a scalable engine. We build the playbook that allows you to hire non-founders.
04
Executive Coaching
For technical founders: Learn the "Diplomatic Protocol" of US business — consensus building, small talk, and signaling safety.
APPROACH
We grow Relationships between Agencies and Clients
Gyden is a boutique sales consulting and coaching service dedicated to helping international businesses bridge cultural and operational gaps when serving U.S. clients.
Led by a founder with over 15 years of B2B sales and cross-cultural experience, Gyden specializes in simplifying complexity, building trust, and improving client experiences for tech consultancies, development shops, and software teams from Europe and beyond.
Gyden’s mission is to empower non-U.S. service businesses to deliver world-class client experiences to U.S. buyers by bridging cultural differences and optimizing sales and account management processes.
BENEFITS
What You Can Expect
Shorter Sales
Cycles
Better Close
Rates
Higher Profit
Margins
TESTIMONIALS
What our customers are saying
What impressed me most is that Yev brought in a clear methodology for client interactions - our sales rep started closing larger deals, we raised our hourly rates and improved margins.
Max Todorov
CEO todor3D
Yev had been working with us as an advisor on the company's growth for over two years. His contribution had a profound effect on our understanding of the super-competitive market. He saved us a lot of time and money on sales and marketing activities.
Pavlo Shlapak
CEO Phygit
A breakthrough experience! In addition to tangible results on our projects and help with sourcing developers, this work also triggered a deep rethink of how we approach sales and operations - especially how to sell the value of our services rather than an hourly developer rate.
Yuri Nemets
Co-founder and CEO